Here's an idea - next time you need to classify a service, product, or outcome based on quality - use a method that matches the service. Don't fall back on the old Gold/Silver/Bronze. Instead use a classification that gets across the trade-offs that are always implicit in classification.
For example when I'm doing security classification I like to use Titanium, Steel, Glass. This gets across that working with titanium is quite difficult, steel is easier, but if I want the service to be open and easily visible glass is a better choice.
It also gets away from the idea that more expensive is better.