I love the BABOK because it so uncontroversial. There's nothing in there that people really disagree a lot about, nothing out of left field, nothing too prescriptive of a certain way of doing things.
It's just a nice place to go when you want a pre-rolled consensus on defintions, roles, activities, and artefacts. It doesn't give any straight answers, but it functions really well as an assumed body of knowledge between two BAs that let them have a conversation without having to stop and define every second term.
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